RD must double growth to reach 10 million tourists
Since 2012, the Dominican Republic is immersed in a tourism strategy that aims to reach 10 million guests in 10 years, a goal that could become quite hard and difficult to meet the current rate of growth.
Between 2012 and 2016, the average annual growth was 330,583.2. However, the goal calls for 673, 442.1 additional tourists every year from 2017 to 2022, to add to the 5,959,347 already reached in 2016.
So the horizon of the 10 million visits of foreigners and non-resident Dominicans by 2022 becomes increasingly distant, unless the country steps on the accelerator in these six years that lies ahead.
But, if the Government and the tourism sector sleep on their laurels, conforming to the current number of visitors added each year, the country would reach the goal not before 2029, seven years later than expected and 17 years after having proposed this assignment.
What has been the progress since 2012 so far? Nobody can hide the exponential increase in the annual average of additional tourists, which in the last five years has been 330,583.2. While the average growth between 2007 and 2011 (the five years prior to the establishment of the goal of 10 million) was 14,532. In relative terms, when comparing the growth rate between the five years prior to the goal and the five subsequent years, it can be seen that it has multiplied by 20 (2.175%).
It means that the behavior of the sector has been quite good, confirmed by the Dominican leadership in the Caribbean and, even, in Latin America.